If you're in the north downtown area you'll notice the old Eaton's store at Court and Red River Road has some new window displays.
Jim Comuzzi, the Chair of the Waterfront District BIA, tells us it's just part of a plan to promote the area and attract new businesses.
He says in launching the new campaign, Live Outside the Box, they're trying to show "the diversity and vibrancy" of the area.
All the window displays have a Sleeping Giant Brewery theme. (Staff photo/video)
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