Thunder Bay's Christmas Cheer Fund has officially started its campaign, with a goal of raising $116,000.
Friday marked the beginning of a month-long event in which gifts of toys, food and money can be donated to assist thousands of families this Christmas.
Campaign Chair Joleene Kemp says this year, you can text in a $10 donation by sending the word "Cheer" to the number 20222.
This year's goal is $10,000 dollars less than previous years, reflecting the tough financial times in our community.
Kemp adds they are also getting some good deals on their food purchases so they can make this smaller budget work.
Click here for more information on how to donate(Staff Photo)